Interestingly for anyone else who cares, the more I started to dig into if this is/might-be/completely unsupported by MS I found two very important links-
http://support.microsoft.com/kb/314082
From the
More info section:
Although Microsoft does not support this method...
Microsoft's Configuration Manager (SCCM) apparently has the ability to update mass storage drivers using thier approved method-
http://systemcentertools.blogspot.com/2008/11/configuration-manager-osd-and-dell.html (not an MS employee, but proof how he's also doing it)
MS rules are only ok to break break so long as you use a MS licensed tool to do it, using free or open tools is unsupported!
Also, if anyone wants a real-world example of a brand new mass storage driver injection process I just went through feel free to drop me a line.